How people initiate, sustain and direct effort. Culture, incentives and habits. (High/Low Agency, Maslow, Habit Loop, Ikigai, Principal–Agent).

Habits run on a loop: cue → craving → response → reward. Make good loops easy and satisfying; break bad ones by keeping the cue and reward but changing the routine.
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Barnaby

A neutral cue paired with a meaningful event can come to trigger the response on its own.
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Barnaby

Think backwards: define failure and remove its causes; ask the inverse question to see blind spots.
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Barnaby

A practical way to align what you love, what you’re good at, what the world needs, and what pays—while honouring small, everyday sources of meaning.
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Barnaby

Prioritise by importance, not urgency: Do, Schedule, Delegate, or Eliminate.
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Barnaby

Operate where you truly understand cause and effect; stay inside the circle, expand it deliberately, and partner outside it.
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Barnaby

Borrowed from chemistry and habit design: reduce the upfront effort to make the desired action easier than the default.
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Barnaby

Focus where importance intersects with control. Act directly on what matters and you can change; influence or ignore the rest.
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Barnaby

A practical lens for how people approach problems: low-agency waits for circumstances; high-agency creates options and moves first.
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Barnaby