Model: Innovation and Design

Focuses on creative processes, prototyping, and scaling ideas into viable products or services.


  • The Idea Maze

    The Idea Maze

    A method to systematically explore the space of approaches to an…

  • Zero to One

    Zero to One

    Build something fundamentally new that creates a monopoly-like position, then scale…

  • Gall’s Law

    Gall’s Law

    Complex systems that work evolve from simple systems that worked. Start…