Model: Communications and Influence

Structure, story and ethical persuasion. Make ideas land and decisions stick. (5 Ws, Pyramid Principle, State–Story–Strategy, Steel-man, BATNA).

  • State, Story, Strategy

    State, Story, Strategy

    Align your State (how you show up), your Story (the narrative…

  • 5 Ws of communication

    5 Ws of communication

    A compact questioning frame to make any message decision-ready: Who, What,…