Model: Communication & Influence

Align your state, story and strategy; order matters.

When perception systematically deviates—illusions, context effects—so the same data looks different.

Don’t attribute to malice what can be explained by error, ignorance or misaligned incentives.

Confirmation Bias is a practical lens to frame decisions and reduce error.

Choices shift with wording. The same facts, framed differently, lead to different decisions.

A compact briefing frame that forces concretes: Who, What, When, Where, Why (and How). Use it to make messages decision-ready and prevent gaps that derail execution.

Kevin Kelly’s rule of thumb for creators and niche businesses: a direct base of ~1,000 true fans can sustain a venture if ARPU and retention are healthy.

Systematic shortcuts in thinking that create predictable errors. Know the patterns; design decisions and communication to counter their effects.

A motivation heuristic: people prioritise unmet lower-order needs before higher ones. Use it to diagnose constraints and design incentives.