Cost benefit analysis (CBA) is also sometimes referred to as the action priority matrix. It was originally developed to determine the social benefits of projects such as the construction of a road or a bridge. Its applications have been widened to cover almost any type of investment from public policies on health care through to determining the best investments in business.
alfred marshall
BUSINESS: Essential for making financial decisions, assessing the viability of projects, and prioritizing actions based on their impact and feasibility.