It was a hot day in 2009 when I first set foot in Hong Kong. As I walked through the bustling streets, taking in the sights and sounds of this vibrant city, I couldn’t help but feel a sense of excitement and possibility.
I had come to Hong Kong to work on Prudential’s proposed acquisition of AIA. Specifically diligencing AIA – the largest multinational insurer in Asia, which was being sold by AIG as a result of the Global Financial Crisis.
As I learned from that work, each of the insurance markets in the region have their own characteristics and navigating this is complex.
Across life and non-life insurance Asia markets are growing and evolving in different ways. In our new publication [Download Here], we explore the insurance landscape across 13 markets in Asia, looking at products and services offered, distribution, foreign ownership restrictions and M&A activity.
Distribution is always a key strategic focus – it is changing in response to the growth of the region and rapid digitalisation. From traditional channels like agents and brokers to newer options like online platforms and mobile apps, the way that insurance is sold and distributed is undergoing a shift.
I hope that our publication will provide a valuable resource for those seeking to better understand the insurance landscape in Asia and the opportunities and challenges it presents. A much longer version exists for those who want to dive deeper.
